Genesis New York Concept Revealed: Subdued Sports Sedan Previews an Upcoming 3-series Rival

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Luxury-car companies love to preview the future with concept cars that establish a so-called “design direction” and overall ethos for the brand. And so the fledgling Genesis, eager to jump right into the global luxury-car pool, is following the well-established template set before it with the unimaginatively named New York concept. This hybrid-powered, cleanly styled sedan concept is meant to foreshadow the future of Hyundai’s Genesis brand—specifically, it’s a glimpse at the upcoming Genesis G70 that has its sights set on the BMW 3-series. READ MORE ››

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from Car and Driver Blog http://www.caranddriver.com/news/genesis-hybrid-sports-sedan-concept-revealed-news